An image of monster duck in the countryside with the words, 21cd run by fans, for fans.

Update: Trademark Registration of the Club Emblem and Merchandise Sales

Home > News > Update: Trademark Registration of the Club Emblem and Merchandise Sales By: 21CD Committee, September 28, 2025 #21Ducks #aylesbury_united #members #trade_mark #emblem #identity #merchandise

As many of you will know, Aylesbury United FC’s emblem was registered as a trademark in the personal name of the club chairman, Graham Read. From the outset, 21CD has been clear: the emblem should be owned by the club itself, Aylesbury United FC Ltd, so that it remains a true community asset. This is important to:

  • Safeguard the club’s identity for future generations,
  • Ensure transparency and accountability in its use,
  • Avoid unnecessary commercial or legal restrictions on supporters, volunteers, and the Trust.

Recent Developments

In recent months, Graham Read placed restrictions on 21CD’s ability to sell club-branded merchandise, requiring monthly reporting and imposing a 20% surcharge on sales. 21CD were also warned of potential legal action if items were sold without permission or meeting the conditions set.

After further discussion, we are pleased to confirm that these restrictions have now been lifted. 21CD is once again able to sell Aylesbury United merchandise including replica shirts without the reporting or surcharge requirements. Supporters’ are now able to purchase items from our fantastic range of merchandise via the online club shop and at the majority of home match days.

This is a positive step forward, but it must be stressed: 21CD remains firmly of the view that the emblem should belong to the club itself, not to an individual. This belief will continue to guide our work and discussions.

21CD will keep pressing for the emblem ownership to be transferred to the club, as we strongly believe this is the right and sustainable solution for the future.

Why This Matters

For years, proceeds from Supporters’ Trust merchandise have gone directly back into supporting the club funding matchday operations and supporting wider community initiatives. Being able to sell merchandise again is vital to ensuring we can continue this support.

At the same time, these recent events underline why 21CD exists: to represent supporters, to safeguard the club’s heritage, and to ensure the future of Aylesbury United is shaped by its fans.

Join the Supporters Trust (21CD) – Help protect the Club’s Future

If you are not a member, now, more than ever, it is vital that the supporters of the football club have a voice in the football club’s future. By joining the Supporters Trust you can:

  • Help preserve the club’s community identity.
  • Ensure fans are represented in key decisions.
  • Contribute to efforts to bring the Ducks home to Aylesbury.
  • Strengthen the collective voice of supporters during uncertain times.

Membership is open to all supporters, starting from just £2.50 per month. For those who simply want to stay connected, there’s also a free membership option, giving you access to regular updates and news from the Trust.

To join or renew, please visit our membership page or email us at membership@21ducks.co.uk.

In unity,

The 21CD Committee, Aylesbury United Supporters’ Trust (21C.D.) Limited

21CD Run by Fans, For the Fans!